Frequently Asked Questions

AppsFlyer is a Mobile Apps Marketing platform that helps App-Developers, Brands and Ad-Agencies track and optimize their users’ acquisition funnel. In other words, AppsFlyer helps Mobile App advertisers understand what works and what doesn’t in driving loyal users to install their app.

For every app installation or conversion, AppsFlyer will determine which ad-network or source generated the install, and will then credit that source.

For the first time, Mobile App-Developers, Brands and Ad-Agencies can understand which media source delivers them the most profitable users.

Once AppsFlyer’s SDK is integrated into your app, you will be able track app installations and in-app conversions, and you will no longer have to take care of other SDK’s from different media sources.

Using your unique app link, you can setup your app promotional campaigns and AppsFlyer will track any traffic source for you – ad-networks, social networks, email, text messages, mobile-web, mobile-apps or QR codes.

Our real-time charts and reporting service are as fast as the speed of light. Our campaigns analytics dashboard provides all the information you need to optimize your campaigns in real-time.

AppsFlyer allows you to track any installation and post-install engagement coming from any source. We are integrated with more than 150 of the world’s top media partners: Ad networks, discovery platforms, Ad agencies, RTB’s, DSP’s, Exchanges, PMD’s and social networks, allowing you to promote your app anywhere and track with AppsFlyer.

Our easy to understand dashboard shows exactly what works and what doesn’t, allowing you to optimize, get more loyal users and save money. Getting into the App Store top charts is crucial for many applications, and many of our clients get into the top charts simply because they can optimize in real time.

Signup for an account, get your tracking link, integrate the SDK (one line of code) and you are ready to go. Yes, we keep it very simple.

No! There is absolutely no effect on the app behavior or UX. It uses a simple asynchronous http call to report on an installation.

AppsFlyer reports include clicks, downloads and any in-app conversion coming from any source. AppsFlyer’s campaigns analytics tells you exactly what works and what doesn’t, allowing you to optimize based on source, creative, ad-networks, targeting, and any parameter you can think of.

Performance reports include ROI (Return On Investment) and LTV (Life Time Value), allowing you to focus on the media sources that deliver profitable users. All the data is available via a complete set of API’s, real time dashboard and reports.

Web apps and iOS & Android native apps. Other platforms are coming soon.

Yes. Our reports, charts and API’s are in real time and they load at the speed of light!

Yes. You can track ANY traffic source like: ad-networks, social networks, QR codes, email, text messages, native apps and web apps.

Yes. Just generate a unique link and start tracking downloads and the actual post-download conversion generated from the specific source.
You can also work with multiple Ad Agencies and provide them limited access to the reports relevant to them.

Yes. We are integrated with a large number of networks. We can integrate with any network/publisher that can receive server to server conversion postbacks.

No

Yes. Starting from SDK V2.5.1.9

In Android, AppsFlyer uses the Google Play referrer parameter with fingerprinting and ID bases attribution technology backup.

For iOS, AppsFlyer runs NativeTrack™, a proprietary, patent-pending, set of heuristic algorithms combined with statistical analysis and machine learning, to analyze multiple data points from the device, fingerprints, traffic, profilers, carrier, application and others, to statistically determine, on an anonymous basis, the likely unique user of the device, app download and conversion. We assign an internal unique user identifier to the user profile developed for that individual. This user identifier is not based on a UDID or MAC address, and is completely anonymized. In addition, AppsFlyer supports ID based attribution when available, combined with fingerprinting providing the most accurate mobile attribution without compromising user experience or accuracy.

While PC browser and Android device fingerprints are pretty unique, the situation with iOS devices is different. AppsFlyer was the first to apply what the industry refers to as device fingerprinting. According to the data we collected over time, we developed something that goes beyond device fingerprinting. NativeTrack™ is proved to provide the most accurate conversion and installation tracking for native applications.

Yes. We know it’s usually a pain – not here! You will never have to integrate another tracking SDK again.
Our SDK is ultra-light (40kb) and the integration is literally a line of code.
This one time integration allows you to work with any ad-network and publisher and get the download & in-app conversion data in real time.