Announcing AppsFlyer for Agencies
It’s an important day here at AppsFlyer HQ. We’re today announcing ‘AppsFlyer for Agencies’ in order to enable ad agencies to provide their clients with mobile media buying expertise to optimize campaigns based on a range of performance metrics including ROI
From the press release:
Social tagging: Agencies > Facebook > Hipmunk > OMD > PR
As a mobile advertising monitoring solution and a Facebook Mobile Measurement Partner, AppsFlyer provides real-time mobile app tracking and campaign analytics that allows both ad agencies and advertisers to manage, measure and optimize mobile marketing.
Jeremy Siegel, Supervisor, Digital Investment & Mobile Strategy at OMD: “The ability to track attribution across paid social, network and publisher partners, plus a simple cost-structure that doesn’t force us to ration out performance metrics, made the decision to use Appsflyer a no-brainer. So far, their SDK has worked flawlessly and the AppsFlyer team has provided incredible support.”
“AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK updates,” says AppsFlyer CEO Oren Kaniel. “We allow them to focus on their growth targets with the best tools designed especially for the mobile environment.”
Susan Doherty, Chief Marketing Officer at Hipmunk: “AppsFlyer have been a pleasure to work with. They are responsive to requests for new features and publisher integrations. Their analytics dashboard is fast, intuitive and much easier to use than those of their competitors. We look forward to leveraging AppsFlyer for Agencies!”
AppsFlyer for Agencies:
- Provides access to over 450 sources of traffic to ensure each campaign reaches its intended target audience
- Enables accurately monitoring and measuring campaign Return On Investment (ROI), Lifetime Value (LTV) and Payback period
- Allows finding the most profitable channels for each campaign and adjusting budgets based on real results in real-time
- Facilitates optimizing the entire mobile customer acquisition process across multiple channels, including Social, Ad Networks, Search, Discovery Platforms, Organic and more
- Supports managing mobile retargeting and re-engagement campaigns
AppsFlyer also provides agencies with insightful research to support agency strategic planners like the company’s Mobile App Discovery Report which highlighted the relative effectiveness of mobile marketing via different media sources.
The AppsFlyer mobile app campaign measurement platform is now monitoring mobile campaigns at an annual run rate of $500M in mobile ad spend. The company is now tracking at a run rate of 1.8 Billion mobile app installs annually.
“We’re seeing mobile app developers, brands and agencies devote an increasing share of their marketing budgets to mobile user acquisition and retention. With AppsFlyer’s NativeTrack™ technology, agencies and advertisers have the transparency and the data they need to make smart and profitable media buys,” said Oren Kaniel, CEO of AppsFlyer.