Mobile Marketing Trends to Look Out for in 2015

The mobile audiences of 2015 are not robots – in fact, they demand more control over what they interact with than ever before. In order to be prepared for the consumers of tomorrow, you need to have a mobile marketing plan ready for what the future holds. Never fear – we’ve used our expertise to bring you the top marketing trends to look out for in 2015.

10 Step Checklist to Build & Market a Successful App [Infographic]

Our friends at DCI have created an awesome infographic, aiming to help app developers with their app creation process – Check it out!  

Guest Post – Tips For Negotiating With Mobile Advertising Networks

This is the first of two articles written for the benefit of Developers & Advertisers who wish to promote their mobile apps through performance-based advertising / affiliate networks.

This guide was written based on personal experience, with the goal of elevating some of the unclear questions and worries, faced by most developers, when they are about to launch a user acquisition campaign for their mobile app.

Announcing AppsFlyer for Agencies

It’s an important day here at AppsFlyer HQ.  We’re today announcing ‘AppsFlyer for Agencies’ in order to enable ad agencies to provide their clients with mobile media buying expertise to optimize campaigns based on a range of performance metrics including ROI

From the press release: