AppsFlyer had another great year.
As the mobile app industry matures, we’ve seen more and more app developers move to paid acquisition to drive more app installs. As a result, an increasing number of app developers are choosing AppsFlyer as there default ad measurement platform (TechCrunch just reported that we’re the #1 mobile ad measurement platform for free apps).
It’s an important day here at AppsFlyer HQ. We’re today announcing ‘AppsFlyer for Agencies’ in order to enable ad agencies to provide their clients with mobile media buying expertise to optimize campaigns based on a range of performance metrics including ROI
From the press release:
We wanted to share with you that we just raised a $7.1M A round from Pitango Venture Capital and Magma Venture Partners.
In the last 2.5 years, AppsFlyer’s NativeTrack™ technology has rapidly become the industry standard for mobile attribution at scale. AppsFlyer is now measuring billions of mobile actions monthly and global top tier app publishers are using our technology. Our SDK’s are now installed on more than 800 million mobile devices, measuring more than $500M in mobile ad spend annually.
As you have probably heard, HasOffers and Kontagent were dropped as Facebook Mobile Measurement Partners (MMPs). The situation has left many marketers without an attribution solution for install campaigns running on Facebook. For those affected, AppsFlyer is making our team available to help quickly migrate your tracking and attribution needs to AppsFlyer. We are sure that you will be happy with the upgrade to the leading attribution and analytics platform out there.
What better time than the Mobile World Congress to turn the spotlight on User Acquisition and discuss latest innovations in Mobile App Marketing.
AppsFlyer is delighted to invite you to our Mobile Marketing Party !
International app developers, marketing experts, startup founders, and industry leaders will join together at the Mobile Marketing Party to discuss strategies, tools, and mobile user acquisition tips. Join us for this unique opportunity at Marmalade, a Barcelona favorite, to enjoy an open bar, tapas, demos, and network with the best in the industry.
In May 2013, AppsFlyer’s mobile app discovery research mobile app discovery research found that social media was the top channel for app marketing.
Now, to continue to enable app marketers to take advantage of this highly effective social channel, AppsFlyer announces full support for Facebook’s new Mobile App Ads for Engagement and Conversion launched this week via the AppsFlyer’s NativeTrack™ SDK.
AppsFlyer is hiring and it’s a good opportunity to share the things we believe in, our status, our vision and what are we looking for.
- Growth is a company asset. Generating and supporting it over time is the team’s mission.
- We encourage maximizing employees’ hidden potential.
- We are proud of our creation, and we deliver it with our own personal signature on it.
- With the right team, turning AppsFlyer into a billion dollar company is right around the corner.
- We like super smart, out-of-the-box, fearless team players.
- Working for a corporate is riskier to your career than working for a small startup.
- Making mistakes is human and a crucial part of learning.
- Learning is endless.
- “Entrepreneur” is a character type, not an occupation. We look for true entrepreneurs!
- Our clients are the most important thing. We have our clients in mind in every decision we make.
- Success is never accidental.
- We protect our time in the same way in which we protect our bank account.
- We look forward to coming to work every single day! Work should be fun, challenging and satisfying.
- “Just do it” – is a way of life.
- Every project starts with a thought.
AppsFlyer’s NativeTrack™ technology is rapidly becoming the industry standard for mobile attribution at scale. Our traffic almost doubles itself every month. Our platform is now measuring billions of mobile actions monthly, and global top tier app publishers are using the technology. Our SDK’s are now installed on more than 500 million devices, measuring more than $100M in mobile media annually. AppsFlyer is profitable and funded by leading VC.
Special Offer for AppsFlyer Users:
Many of our customers have found success using Facebook mobile app install ads to grow their app. In our recently published Mobile App Discovery Research we found that Facebook mobile app install ads was the single most effective driver of high quality users at large volumes (better than other ad networks, app discovery platforms, cross-sell, and incentivized download services).
Mobile App Discovery: Know Your Channels
In the first quarter of 2013, the most common channels to promote and advertise mobile apps were: (1) Ad Networks, (2) App Discovery Platforms, (3) Cross Sell, (4) Incentivized Traffic, (5) Search, and (6) Social (in alphabetical order).
- Ad Networks: Ad networks place your ads on other publishers’ mobile and web apps
- App Discovery Platforms: Ad Networks which specialize in mobile app discovery
- Cross Sell: Placing ads for your app on another, complementary app, usually within the same publisher and segment
- Incentivized Ad Networks: Ad networks offering users an incentive (free offering, game credits) to download your app
- Search: Users discovering your app via mobile search
- Social: Marketing mobile apps on social networks (e.g. Facebook, Twitter), through user invites and other social app discovery platforms
To help app marketers find the right channels to promote and advertise their apps, AppsFlyer analyzed billions of events across channels, geographies, app categories and user segments during the 1st quarter of 2013 in order to help make sense of the chaos that is mobile app marketing.
Introducing AppsFlyer’s New Integration with Facebook Mobile App Install Ads
AppsFlyer (www.appsflyer.com) is excited to announce that it is now an official Facebook Mobile Measurement Partner. Starting today, AppsFlyer’s clients will be able to run Facebook mobile app install ads, while leveraging AppsFlyer’s campaign measurement for in-depth campaign analytics.