We Are



money raised from top VCs


annual mobile ad spend measured


mobile tech partners


global offices (so far)

AppsFlyer Vision


AppsFlyer has emerged as the mobile measurement industry standard because it empowers advertisers with unbiased and transparent attribution analytics. Most importantly, we value the integrity of maintaining our clients’ data private and secure, which has earned the trust of more than 1000 network and analytics partners who have integrated with us. Rest assured, we will never sell data to any third-party platforms.

This vision has attracted the best and brightest to AppsFlyer. The product’s growth is spurred by the dynamic team-player environment we cultivate, which fosters growth and the neverending learning process. We believe that this atmosphere is a catalyst for innovation and experimentation, ultimately leading to developing the best analytics platform possible.

Understanding that the mobile advertising industry is in its infancy, each team member comes to the office with a can-do attitude and an unparalleled sense of adventure. They are filled with excitement over their ground-breaking work at AppsFlyer.

Our Investors

Work hard. Play hard. Eat hard.

The Faces Behind AppsFlyer

Adi Belan
R&D Team Leader

Adi is an R&D dude, sometimes on the R, sometimes on the D. He is most happy when prototyping something new and exciting! He holds a physics degree from Tel Aviv University and has vast experience in the mobile and Telco industries.

Alon Rolnik
Software Developer

Alon has a degree in Communications Systems Engineer from Ben Gurion Univiersity. He is loves functional programming and in his spare time he loves spending time with his family.

Adam Lustig
Technical Support

Adam is a Technical Support Engineer with over 6 years experience in providing great support services to customers worldwide.

Adi Shacham-Shavit
R&D Manager

Adi has been working in the hi-tech world for over 15 years. She worked for such companies as LivePerson and Sunguard. She has a BSc in Computer Science and Statistics from Tel Aviv University and an MBA from the Technion. She is passionate about developing for mobile and extreme development culture.

Amit Urban
Account Manager

Amit is an Account Manger working with the AppsFlyer’s Chinese clients. Prior to joining AppsFlyer, Amit was running around China for 7+ years working in real estate. Amit holds a BA from the University of California, Los Angeles and a master’s certificate from Johns Hopkins (SAIS) - Nanjing Center. When he is not on QQ you can find him roaming the streets and beaches of Tel Aviv.

Asaf Shamir
Account Manager

Asaf is a professional e-marketer with vast experience consulting to organizations in the digital arena. He holds a BA in Communications and Business Management and is also a vegan!

Assaf Vaknin
Managing Director of Client Services

Assaf is the Managing Director of Client Services for AppsFlyer US. He has been working with AppsFlyer’s leading partners in North America. He is an ad tech veteran with more than 10 years experience in global business development. Prior to AppsFlyer, he held senior roles at Nordeus, Supersonic & Matomy Media Group. Assaf holds a BA in Business & Communications from the Hebrew University.

Ben Roodman
Director of Business Development, US

Ben previously held Business Development positions at AOL Advertising and helped establish several funded location-based mobile startups. Most recently he was head of Adtech and Product Search partnerships at a mobile data company. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of partnerships in the US for AppsFlyer.

Cecilia Xu
Director of Business Development, China

Cecilia stepped into mobile internet industry 6 years ago, motivated and very passionate about her business development roles in the startups Madhouse and Tencent. She is passionate about helping publishers monetize better and help advertisers manage mobile branding campaigns. She joined AppsFlyer in 2015 and can now leverage all her experiences to benefit AppFlyer's clients in China.

Daniel Junowicz
Account Manager

Daniel is a professional business manager with more than seven years of working experience in China. "Bridging the east to the west" is his motto. Prior to Appsflyer he worked extensively in the production industry in China in several management roles. He has a full command of the Chinese language and deep understanding of its culture. He's a Chinese Ninja (!) and loves to drink Puer tea!

Daniel Kahtan
Director of Sales and Business Development

Originally from London, Daniel has been involved in the startup world for over 7 years, working in business development, sales, marketing and product roles. Having previously worked at a mobile gaming company, Daniel has a full understanding of why advertisers need a mobile measurement solution. Daniel holds a BA from The University of Manchester and an MA from King's College London.

Elad Mashiach
Business Development Director

Elad is a mobile advertising expert. Before joining AppsFlyer, he worked for companies like Worldmate, Logia, and Taptica, which gave him an in depth understanding of advertisers, publishers, and ad networks’ needs. Elad studied Social Sciences at Bar Ilan university.

Ephrat Geisler
Account Manager

Motivated, dedicated and passionate about what she does, Ephrat has years of experience in Affiliate Management and Business Development. Ephrat holds a BA in Business Administration and an MBA with a Major in Finance.

Erik Bryant
Account Manager

Erik was previously at Vungle working with publishers and advertisers on mobile video ads. He has more than 7 years of experience in mobile sales and marketing. Erik holds a BA in Business Administration from San Jose State University.

Gil Meroz
Mobile Software Developer

Gil is a mobile development expert with over 17 years of experience in software engineering, architecture and mobile development. He developed several apps which have been ranked #1 in the App Store with over 1 million installs.

Golan Malki
Mobile Software Developer

Golan is a mobile developer with 6 years of experience, specializing in the iOS platform. He also has more than 14 years of experience in development primarily in C++.

Hagar Brockmann
Creative Director

Hagar is a digital design expert with over 6 years of experience in creating digital campaigns and products. She holds a design degree from the Bezalel Academy of Arts and Design and previously worked for McCann Digital and as a freelance designer for several startups, helping them design their identity and product.

Itay Waisman
Online Marketing Manager

Itay is a PPC expert with 5 years of experience with B2B and mobile campaigns. In the past he worked as the head of mobile for a big digital agency in Israel. He holds a BA in Finance and Management and will complete his MBA shortly. The best way to describe him is a total, utter, 'Data Geek.'

Jonatan Gottfried
Strategic Accounts Manager

Experienced International Customer Success & Solution Delivery Leader. In the past he worked in various customer facing roles, most recently for nearly 10 years at LivePerson. Jonatan holds a MA in Industrial Design and is fluent in Spanish, English and Hebrew.

Katerina Shapira
Account Manager

Katerina is a savvy online marketer with profound experience in strategy building and media buying for various verticals. She holds an MBA from the Recanati Business School at Tel Aviv University, specializing in Marketing & Strategy. She is a firm believer in “Where there’s a will, there’s a way”!

Limor Ginsburg

Limor loves numbers and getting things done. She's here for you to deliver the best service possible!

Lisa Zaythik
Marketing and Operations Director

Lisa is a digital advertising expert with vast experience working with advertisers, publishers, networks, and agencies. Lisa holds a BA in Marketing Technology from Sapir College.

Matan Tessler
Product Manager

Matan is passionate about mobile, awesome products and super, interesting people, so AppsFlyer is the right place for him. In the past he worked for several years for Intel as well as for Triapodi, where he gained experience as a Product Manager in the Mobile and Online industries. He holds a BA in Computer Science (Cum Laude) and a Global MBA from the IDC.

Mirit Hodesman
Professional Services & Support Engineer

With 15 years in support and professional services, Mirit is always ready for new and exciting challenges. She loves complicated analyses and is always happy to engage with customers around the clock. She is a real team player, always contributing to a good atmosphere, spraying her fairy dust all around.

Morri Feldman
Software Developer

Morri loves digging into our big data store here at AppsFlyer using powerful new tools. He holds a PhD in BioPhysics from UCSF. He left the world of academia after encountering AppsFlyer at a Clojure MeetUp.

Moshe Grimberg
Director of Finance

Moshe is all about business and has a breadth of experience in financial operations and reporting. As the CFO, his knowledge and actions are taking us to the next level. Moshe holds a BA from COMAS in accounting with a CPA certification. He also holds a senior qualified teacher certificate in accounting from the MOE.

Neta-Etel Bukay
Administrative Manager

Neta comes from a Psychology and Criminology background but she's hit the ground running since joining the hi-tech world. She's full of energy and eager to learn all there is to know. We're not at all surprised given that she is a marathon runner in her spare time.

Nicole Ryer
Senior Account Manager

Nicole moved from a life of law in London to the hi-tech world of Israel and now has extensive worldwide experience in customer success, B2B management and sales.

Nir Rubinstein
System Architect

As an avid technologist, Nir gets his thrills from exploring, experimenting and working with various programming languages and new frameworks. He has vast working experience dealing with agile distributed technology stacks in various startup companies, such as Xsights and WinBuyer, and he’s happiest when he’s coding.

Noa Condrea
Professional Services & Support Engineer

Noa is into tech, product and problem solving. Approach her with any impossible case you might find, and she will help you to analyze, understand and fix exactly what went wrong. Ready to learn and listen to whatever mobile, techy and innovative business related. She holds a BSc in Industrial Engineering and MBA from the Ben Gurion University.

Noa Manor
Senior Account Manager

Noa is ready to learn and listen to all things mobile, techy, innovative and business related.

Oren Kaniel
CEO & Co-Founder

Oren loves everything mobile and is a creative thinker, listener, talker, and is trying to be blogger. He holds a BA in Computer Science, Cum Laude, from the Technion, and an MBA from IDC, as part of an exchange with the Wharton Business School.

Ran Avrahamy
Head of Marketing

Ran manages a complicated relationship with mobile.  He's always an early adopter (too early). He Loves being an entrepreneur and hates the word entrepreneur. Now heading the marketing for AppsFlyer - the leading Mobile Advertising Measurement Platform. Before joining AppsFlyer, Ran co-founded Scringo, empowering native apps with social & communication capabilities, and worked in various marketing & business development roles, helping startups grow.

Reshef Mann
CTO & Co-Founder

For the past 10 years Reshef has worked on various web technologies and distributed systems at Intel, SAP and startup companies like Jajah (acquired by Telefonica) and Xsights. Reshef holds a BSc in Information Systems from the Technion.

Ronen Mense

Ronen Mense (馬健龍) joined AppsFlyer in July 2014 to accelerate its growth across the Asia region - his vision at AppsFlyer is to provide mobile marketers with an industry leading set of tools that enable them to measure and analyze their user acquisition funnel and make informed decisions in order to maximize performance. He spent the past 9 years entrenched in the mobile space. Ronen was born and raised in Taipei and is fluent in Chinese and deeply rooted in Asia.

Sarah Rolland
Account Manager

Born and raised in Paris, Sarah is a digital marketing expert with over 8 years of hands on experience with success management. Sarah earned a MA Degree in Marketing and Communications.

Sergey Chikanov
Support Engineer

Sergey was born and raised in Riga, Latvia, but now resides in California, helping provide excellent service to "AppsFlyer's" all around the Americas. Sergey developed an interest in tech while working in shipping over five years ago, and hasn't looked back since! Always looking to learning new things, Sergey takes pride in bringing experience in both professional service & development to AppsFlyer.

Sergey Raichman
Software Developer

Sergey believes that Front End Development is where the wise and artistic gather to create exciting web and mobile applications. The browser is the canvas, JavaScript is the brush and CSS is the paints. Sergey is a disciple of these arts and he is on his path of being a 'Maestro'.

Yonatan Lapid
Account Manager

Yonatan is an Account Manager with over six years of experience.  He strives to “Get Things Done.” He believes that there are no problems, only challenges. Besides being a Tech Junkie and passionate about the mobile world, Yonatan loves to travel and to run marathons.

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