AppsFlyer is a demand-side platform that helps App Developers, Brands and Ad-agencies to track and optimize their entire user acquisition process.

It all started ~3.5 years ago, the App Store added to iTunes. Since then, everything changed!

We started AppsFlyer to solve one of the most acute problems in this market – app installation/download tracking.

In the last 2 years we saw mobile apps marketing techniques that reminded us the offline business 20 years ago. When you can’t track, you can’t optimize and improve your users acquisition process.

We believe that the demand side is underserved although it should be the stronger side in the Mobile App Marketing equation.

Welcome to AppsFlyer – your competitive edge!

Management Team

Oren Kaniel

CEO & Co-Founder

Everything mobile, creative thinker, listener, talker, trying to be a blogger. Oren holds a BA in Computer Science, Cum Laude, from the Technion, and an MBA from IDC, as part of an exchange with the Wharton Business School.

Reshef Mann

CTO & Co-Founder

For the past 10 years Reshef was working on various web technologies and distributed systems in Intel, SAP and startup companies like Jajah (acquired by Telefonica) and Xsights. Reshef holds a BSc in Information Systems from the Technion.