The Most Advanced Fraud Detection Platform In The World
Mobile fraud is a serious and growing concern, impacting marketers across every region, vertical and app platform. Since 2011, the team at AppsFlyer have worked hand in hand with the world’s largest brands to actively combat mobile fraud. Robust fraud protection requires a multi-layered approach, utilizing a mix of technologies that actively block known fraud (fraud prevention), as well as robust after-the-fact detection. Our Active Fraud Suite delivers the world’s most comprehensive real-time anti-fraud protection. Active Fraud Insights takes this even further, providing the industry’s most advanced fraud detection platform.
Best-in-Class Fraud Detection: because prevention isn’t always enough
The state-of-the-art in automated, real-time fraud prevention is not bulletproof. Savvy fraudsters often use a variety of tactics to fool even the most advanced fraud prevention solutions. For example, over the last two years we have seen fraudsters developing smarter bots, enabling Limit Ad Tracking to hide their deviceIDs, adapting to blacklisted IP addresses, resetting deviceIDs between installs on real devices and even developing advanced malware that injects clicks during the install process.
Active Fraud Insights is the most advanced fraud detection platform in the industry, delivering a comprehensive dashboard that reveals not only what activity has been blocked, but when and where likely fraud has occurred. These deep insights allow marketers to take immediate action, eliminating problematic SiteIDs (sub-publishers), as well optimizing media sources, campaigns and even geo-targeting with remarkable speed and precision.