As an official measurement partner of 2,000+ media partners, including Facebook, Google, Twitter, Snapchat and Pinterest, we will automatically attribute every install to the right campaign, measure user-engagement, and report this information back to networks for optimization as needed. This is fully integrated and automated - you never need to worry about custom postback configurations or adding new network SDKs.
Your customers always have their phone within reach - making mobile an optimal channel for understanding the omnichannel impact of your ads and app installs. We start by attributing every app install to the right marketing campaign. We then connect your mobile app installs, mobile engagement and mobile sales with your retail sales, online activity and customer loyalty programmes to demonstrate the omnichannel impact of your ads.
Our integrated TV attribution solution makes it easy to see which app installs were driven by each and every TV ad. By measuring the value of these installs, agencies can easily determine the ROI of each TV spot and ad buy, and optimize accordingly.
Our unique setup for agencies makes it easy to share your performance data with clients, without giving away your media partners or proprietary information. Built for large agencies and big advertisers, our flexible permissions allow you to control what data you share, and with whom.
Due to our deep connections with 2,000+ media partners, we are able to attribute every install to the campaign that drove the last touch. Our multi-touch solutions allow advertisers to determine which networks “assisted” each install, even if they didn’t drive the last click. And our custom attribution windows make it easy for advertisers to define a limited “lookback” window, ideal for limited-time promotions.
Our Universal SDK allows you to add any of over 2,000 partners - including retargeting networks, DMPs, DSPs, trading desks, push messaging, product analytics suites, anti-fraud solutions and more - without adding their SDK. With just one click, you can sync your data through our pre-configured integrations, and you are live and ready to go.
Unlike other attribution providers, with AppsFlyer, your data is yours to use any way you want it. All of your data can be exported on demand in CSV format, or synced with your BI platform via our dynamic APIs. Many large agencies and advertisers utilize our raw data reports to determine network performance and settle billing discrepancies.
Our dashboards offer an array of reports to meet the needs of every user - from the mobile beginner through the seasoned expert. With AppsFlyer, all of your mobile attribution and install data is calculated and reported in real-time, so you can optimize your campaigns using the freshest, most relevant data. Our Right Now dashboard is the only live dashboard in the industry, allowing you to monitor your app installs and engagement on a global scale, literally as it happens.
Our OneLink solution provides a unique trackable link and QR Code that can be used to measure the impact of any print or out-of-home ad. Using universal deeplink technology, OneLink provides a single link that always delivers the optimal user experience. If the user doesn’t have the app, they are sent to the right app store for their device. After install, the app will open to the perfect page (e.g. a promotion). And they user already has the app installed, clicking the link will open the app directly to the optimal page.
Since our founding in 2011, we have worked with the world’s largest brands and networks to identify and help prevent mobile fraud. We have since developed the industry’s largest fraud database, which in turn powers a variety of solutions to provide advertisers with the strongest fraud prevention tools in our space, including Device Rank - The Next Generation of Mobile Fraud Protection.