How to get your first 1,000 app users through Email
Jan 13, 2021 Let’s talk about getting your first 1,000 mobile installs through email.
Email is simply a channel that has stood the test of time. There are no feeds or algorithms in between you and your audience. If you provide real value in their inbox, users will welcome your emails.
As a result, getting an email subscriber as part of your growth strategy is worth more than a follow on any other platform. Email is a great channel, both for acquisition and engagement of your users.
But linking to mobile from email quickly gets complicated. You don’t know who’s opening your email and clicking your link on which device that could be on android, on us or on their laptop at work. And you want to give the best experience possible to each user.
Email service providers wrap your links in order to track clicks. Now, this is great until you consider that this breaks Universal Links on iOS and App Links on Android.
In order to focus on your core product and abstract away all that complexity, look for a solution that has direct partnerships with a wide variety of email service providers. That way you don’t have to make a trade off between measurement and good user experience. Look for the ability to measure clicks both in your email analytics tool and in your mobile analytics.
Here at AppsFlyer, we’ve launched our free-for-life package, Zero, as a part of AppsFlyer’s Zero Budget Marketing initiative – aiding app developers leverage owned media, especially web for growth. You can create your free account within seconds.
About Tom Shelly