2016: An Amazing Year For Mobile | AppsFlyer
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2016: An Amazing Year For Mobile

Ziv Peled Jan 05, 2017

There is nothing like starting your day with good news. Throughout the last year, I have had a number of such mornings. Whether it’s a call with an advertiser sharing their success story or grabbing a coffee with an integrated partner who has built amazingly powerful capabilities, 2016 was a great year to be in mobile.

In fact, in 2016 alone, AppsFlyer customers and partners generated over 30 Billion Dollars in funding, IPOs and M&As. We are honored to have played a role in your journey. To celebrate your success, we put together an interactive calendar highlighting the amazing milestones we were privileged to be a part of in 2016.

Why We Celebrate Customer Success
The Customer Success Team at AppsFlyer has one simple KPI, customer success. Similarly, the Partner Development Team measures their progress by the success of each partner. On a daily basis, I challenge my team with the questions: How have we added value for our customers today? How have we given them better data, stronger insights or new tools with which to make smarter marketing decisions?

This isn’t just a mantra. This is part of how we operate. This is why we encourage our Customer Success and Partner Development Teams to send unique gifts to clients and partners to celebrate their success milestones. Over the last year we have sent hundreds of customers and partners everything from custom 3D cakes to oversized trophies, unique fruit art and so much more. We don’t just send our customer’s gifts to celebrate their growth, a new round of funding or a spectacular exit. We celebrate their success because we appreciate the trust they put in us when they chose to work with AppsFlyer.

On behalf of the entire team, thank you for inviting us to be part of your incredible journeys.

Here’s to an amazing 2017.