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AppsFlyer Supports Facebook’s Call To Action Mobile Engagement Ads

Oren Kaniel Oct 03, 2013

In May 2013, AppsFlyer’s mobile app discovery research mobile app discovery research found that social media was the top channel for app marketing.

Now, to continue to enable app marketers to take advantage of this highly effective social channel, AppsFlyer announces full support for Facebook’s new Mobile App Ads for Engagement and Conversion launched this week via the AppsFlyer’s NativeTrack™ SDK.

This new offering from Facebook offers app developers a marketing solution to encourage installed users to re-engage with their apps. Specifically, app developers and marketers can enable engagement and conversion with the following calls-to-action: “Open Link”, “Use App”, “Shop Now”, “Watch Video”, “Listen Now”, “Book Now” or “Play Game”.


With Facebook enabling business-driven calls-to-action through app marketing, the ability to track app marketing performance will be more important than ever. AppsFlyer’s NativeTrack™ Mobile App Measurement Platform lets app developers, brands and agencies:

  • Measure and optimize their entire mobile customer acquisition across multiple sources including Social, Ad Networks, Search, Discovery platforms, Organic, etc.
  • Track in-app conversions and engagement metrics such as ROI (Return on Investment) and LTV (Lifetime Value) across all channels, allowing automatic or manual optimization
  • Launch re-targeting campaigns across multiple networks and exchanges
  • Manage performance-based CPA (Cost Per Action) or PPE (Pay Per Engagement) campaigns across multiple media sources including Affiliate Networks, PMDs, Ad Networks, Performance Agencies, etc.

“Increasingly, we see mobile app developers, publishers and brands spending more on mobile user acquisition” said Oren Kaniel, CEO & Co-Founder, AppsFlyer. “With AppsFlyer NativeTrack™ and the new Facebook Engagement Ads, advertisers have the transparency and the data they need to run smarter and more profitable mobile marketing campaigns.”

About AppsFlyer
Founded in 2011, AppsFlyer is a leading mobile app tracking and campaign analytics platform that allows app developers, brands and agencies to manage, measure and optimize their entire mobile customer acquisition. AppsFlyer is a Facebook Preferred Mobile Measurement Partner, enabling developers to launch Facebook mobile app install ad campaigns and measure lifetime value and exact ROI. As a venture-backed tech company, AppsFlyer is passionate about building the technology that will empower marketers to get the most out of their mobile campaigns, allowing them to work their magic to the fullest. AppsFlyer’s NativeTrack™ is now measuring billions of mobile actions and analyzing the drivers to these actions and conversions. AppsFlyer clients include: SEGA, Foursquare, Baidu and Mail.ru.

AppsFlyer is a Facebook Mobile Measurement Partner.

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