Customize Your Fraud Protection | AppsFlyer
2 Min. Read

Customize Your Fraud Protection

Product Update Highlights

Validation Rules now allows Protect360 users to customize your fraud protection.

Jon Burg Jan 31, 2018

When it comes to fraud protection, one size doesn’t always fit all. Larger apps and app downloads in developing markets often have longer than normal click-to-install times. Then there are the times you want to dial-up your fraud protection — such as when marketing in a region hit hard by fraud, or when facing questionable traffic from a very cost-effective media source.

With Validation Rules, you can now easily customize your Protect360 protection, delivering the optimal, automated protection for your business needs.

Protecting Against Install Hijacking
Install hijacking is one of the most common types of mobile fraud. In install hijacking, fraudsters insert malicious code into otherwise normal mobile apps. This code detects when an app is being installed and sends a false click report for that app (during the install process). This false click “hijacks” credit for the install.

Install hijacking flow

Install hijacking flow

The best way to find install hijacking is to identify short click-to-install time (CTIT) trends. It is simply impossible for a human to click an ad, load the app store, download and launch an app in under 5 seconds. This is the surest sign of install hijacking.

Protect360 already provides automated protection against install hijacking by blocking installs with short CTIT. Further customizing your install hijacking protection with Validation Rules takes only a few seconds.

  1. Open Validation Rules and create a new Protect360 ruleset.
  2. Select which media sources and campaigns you would like to protect.
  3. Select your fraud parameters and Geos.
  4. Save and Activate the rule.
Setting validation rules

Setting validation rules

It’s that easy! Attribution that doesn’t meet your fraud standards will now be automatically blocked.

 

For example, let’s say you have a large app and your Protect360 dashboard shows that your app typically takes at least 40 seconds to download. While other apps may be covered with a 5 second CTIT threshold, your app needs a different, longer minimum CTIT. With Validation Rules, you can easily define a longer CTIT across all media sources, automatically blocking all invalid traffic.

Protect360 validation rules

Protect360 validation rules

Running with an affiliate network for their low cost, but their performance looks too good to be true? Check out their performance in Protect360. If they have a shorter than normal CTIT, you can dial up your fraud protection by setting longer CTIT requirements for this particular network in Validation Rules.

Customize Your Fraud Protection | image 1

Customize Your Fraud Protection | image 1

Facing some troublesome traffic in the parts of Asia, the US, Canada and UK? Protect yourself by setting stricter (longer) CTIT parameters in affected regions.

Customize Your Fraud Protection | image 2

Customize Your Fraud Protection | image 2

With Validation Rules, you can increase your fraud protection for targeted media sources, campaigns and GEOs. All blocked installs and resulting savings will be reported in Protect360, and raw data logs can be downloaded in Protect360.

Protect360 dashboard

Protect360 dashboard

While all blocked installs are fully transparent to integrated partners, we recommend maintaining open and transparent communications with partners about changes in Validation Rules to avoid any confusion.

To learn more about Validation Rules and Protect360, please speak with your Success Manager or schedule your AppsFlyer demo today.