Hola and Ola, Latin America – AppsFlyer has Arrived!
Fantastic futbol, food and fiestas have long been cultural mainstays throughout Latin America, and more recently, smartphones have become an integral part of these and other daily life activities.
With almost 400 million mobile phone users throughout the region, Latin America has one of the fastest-growing populations of mobile users in the world and is quickly becoming a hub of technology, innovation and investment with enormous potential for businesses, app developers and marketers. With the region’s explosive demand for all things mobile, more brands, advertisers, agencies and developers are engaging people via mobile to reach audiences and drive business.
Just as the mobile market continues its tremendous growth throughout Latin America, our company is also growing rapidly. We’ve been serving some of the biggest local and global brands throughout Latin America with the best marketing tools and support to help them thrive. And today, we’re thrilled to announce the opening of AppsFlyer’s newest office in Buenos Aires – our first in Latin America and our 11th worldwide.
With Latin American consumers increasingly using their smartphones for everything from sharing to shopping, marketers throughout Latin America are becoming more sophisticated in their mobile marketing strategies. But for marketers, user retention is still among their biggest challenges. That’s why our platform and services are completely focussed on helping them succeed in their day-to-day operations. AppsFlyer’s dashboard and knowledge base are localized for the market, as is our support center – and an amazing resource library is available soon.
Though we’ve just launched our physical office, we’ve already established a significant presence on the ground in the LATAM mobile scene. We’ve partnered with the MMA on events in both Argentina and Brazil, and teamed up with Google for the inaugural Mobile Marketing Challenge, a special workshop designed to empower and educate the region’s marketers. And we have much more in store, with more trainings and workshops coming to keep LATAM marketers ahead of the curve locally and globally.
After spending two years helping AppsFlyer’s clients in Asia become worldwide leaders in their respective industries, I’m thrilled to be spearheading our newest outpost in Latin America. I’ve seen how the combination of our best-in-class platform, data-driven insights, resources and support teams help marketers maximize their ROI, and am looking forward to all the amazing things our current and future partners in Latin America will accomplish.