Marketers Talk Performance Index [Webinar Recording]
Following the recent release of the 2018 AppsFlyer Performance Index Edition VII ranking the best media sources in mobile advertising, we spoke to three user acquisition experts from leading global apps in our Performance Index webinar. AppsFlyer’s Head of Content & Mobile Insights, Shani Rosenfelder, joined Taylor Gobar from Hopper, Yury Bolotkin from Wooga, and Etienne De Guébriant from Etermax to talk Index evolution and methodology, 2018 media landscape insights, and media buying best practices in a hyper-competitive space.
Find the highlights of the webinar below, as well as the full recording further down. Enjoy!