The Next Step Forward In View-Through Attribution
Product Update Highlights
The Overview dashboard now breaks out view-through and click-based attribution.
While many have speculated about the value of view-through and multi-touch attribution, marketers have had limited hard data insights. It’s time we did something about this.
As of today, the AppsFlyer Overview dashboard, raw data reports and raw data APIs all feature segmented click-through and view-through attribution. We strongly encourage you to take a look and see what you can find. Quantify the impact of your view-through and click-based attribution settings. Want to increase your view-through attribution? You can easily increase or decrease your view-through attribution windows in your Integrated Partner settings.
Be sure to reach out to your AppsFlyer success managers with your insights, ideas and feedback. We look forward to hearing from you!