MAMA Cafe

Where App Marketers Go to Learn

Introduction to Advanced TV: Key Trends in the OTT Market

Larissa Klitzke | Jan 17, 2019
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5 Min. Read 1549 Reads
APAC predictions

APAC to Fuel Growth of $64B Global App Install Ad Market

Jillian Gogel | Jan 15, 2019
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6 Min. Read 1636 Reads
app marketing data trends 2018

Top 5 AppsFlyer Data Trends of 2018 and What They Mean for 2019

Shani Rosenfelder | Jan 07, 2019
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7 Min. Read 2666 Reads

AppsFlyer Forecasts Global App Install Ad Spend to Reach $64B by 2020

Jillian Gogel | Dec 02, 2018
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4 Min. Read 5491 Reads
retargeting

The DCO Differentiator – How to Drive ROI with Retargeting Creatives

Andrew Hunter Whiteside (Guest Author) | Dec 11, 2018
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4 Min. Read 591 Reads
ua budgeting practices

2019 Effective Budgeting Practices For User Acquisition

Janos Perei (Guest Author) | Nov 29, 2018
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3 Min. Read 973 Reads

INCREMENTALITY & APP RETARGETING: DORMANT USER RE-ACTIVATION

Shani Rosenfelder | Nov 20, 2018
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3 Min. Read 579 Reads

Custom Dashboards: Bring Your Data to Life

Karen Cohen | Nov 14, 2018
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3 Min. Read 903 Reads
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