MAMA Cafe

Where App Marketers Go to Learn

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Pre-Install App Demos: An AppChat with AppOnboard

Jillian Gogel | Sep 26, 2018
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11 Min. Read 748 Reads

Facebook App Event Partner Integration Now Live

Elad Mashiach | Sep 24, 2018
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1 Min. Read 545 Reads
influencer marketing

Open to Influence? The Good & The Bad of Influencer Marketing for Apps, Pt. 1

Andre Kempe (Guest Author) | Oct 29, 2018
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6 Min. Read 313 Reads

How to Set Up Your Mobile App Performance Campaigns

Chris Peters (Guest Author) | Sep 05, 2018
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6 Min. Read 567 Reads

Incrementality & App Retargeting: The Importance of Segmentation [Part I]

Shani Rosenfelder | Aug 30, 2018
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4 Min. Read 1024 Reads
big data marketing

6 Things Marketers Need to Change Today

Lior Barak (Guest Author) | Aug 16, 2018
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3 Min. Read 665 Reads

Google View-through Attribution is Now Officially Live

Lior Goldin | Aug 07, 2018
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1 Min. Read 1424 Reads
app install ad spend European predictions

AppsFlyer Predicts App Install Ad Spend in Europe to Hit $10.9B By 2020

Jillian Gogel | Aug 02, 2018
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4 Min. Read 660 Reads
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