MAMA Cafe | AppsFlyer

ROI LTV cost mobile marketing

Why attribution & cost data are better together to achieve true ROI

Shani Rosenfelder| Oct 27, 2020

3 Min. Read

Post-attribution anniversary

Post attribution fraud detection – was it the right move?

Michel Hayet| Nov 02, 2020

3 Min. Read

App remarketing

App remarketing drives 50% more paying users

Shani Rosenfelder| Nov 03, 2020

5 Min. Read

mobile game taxonomy categories app store

Why a new game classification in the app stores is in order

Igal Frid| Oct 22, 2020

5 Min. Read

AppsFlyer Performance Index mobile media advertising rankings

New monetization rankings highlight AppsFlyer Performance Index WFH Edition

Shani Rosenfelder| Oct 01, 2020

4 Min. Read

email-to-app campaigns in Salesforce Marketing Cloud

Behind the scenes of a successful email-to-app campaign in Salesforce

Yael Shany| Oct 06, 2020

4 Min. Read

ecommerce metrics KPIs for marketing

18 metrics eCommerce marketers should measure

Igal Frid| Oct 08, 2020

9 Min. Read

Mobile ad fraud flying under the radar

Flying under the radar

Michel Hayet| Sep 21, 2020

4 Min. Read

Announcing Xpend: AppsFlyer' cost aggregation product

Announcing Xpend

Gal Brill| Sep 10, 2020

3 Min. Read

SKAdNetwork Simulator by AppsFlyer

Announcing: SKAdNetwork Simulation Dashboard

Barak Witkowski| Sep 03, 2020

2 Min. Read

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