MAMA Cafe

Where App Marketers Go to Learn

Facebook App Event Partner Integration Now Live

Elad Mashiach | Sep 24, 2018
Read More
1 Min. Read 738 Reads
influencer marketing

Open to Influence? The Good & The Bad of Influencer Marketing for Apps, Pt. 1

Andre Kempe (Guest Author) | Oct 29, 2018
Read More
5 Min. Read 445 Reads

How to Set Up Your Mobile App Performance Campaigns

Chris Peters (Guest Author) | Sep 05, 2018
Read More
6 Min. Read 702 Reads

Incrementality & App Retargeting: The Importance of Segmentation [Part I]

Shani Rosenfelder | Aug 30, 2018
Read More
4 Min. Read 1329 Reads
big data marketing

6 Things Marketers Need to Change Today

Lior Barak (Guest Author) | Aug 16, 2018
Read More
3 Min. Read 806 Reads

Google View-through Attribution is Now Officially Live

Lior Goldin | Aug 07, 2018
Read More
1 Min. Read 1604 Reads
app install ad spend European predictions

AppsFlyer Predicts App Install Ad Spend in Europe to Hit $10.9B By 2020

Jillian Gogel | Aug 02, 2018
Read More
4 Min. Read 852 Reads

Fighting Mobile Fraud with Google Referrer API

Lior Goldin | Jul 20, 2018
Read More
2 Min. Read 1582 Reads
§