MAMA Cafe | AppsFlyer

Gaming genre category affinity matrix

The gaming genre affinity matrix: Which players play which games?

Adam Smart| Jan 25, 2021

6 Min. Read

Apps entering China: Overcoming main challenges

3 main challenges for apps entering China and how to overcome them

Martin Zhou| Jan 20, 2021

4 Min. Read

incrementality test guide for marketers

Everything marketers need to know about incrementality testing

Michal Wagner| Jan 14, 2021

10 Min. Read

SKAdNetwork attribution data study AppsFlyer

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

Roy Yanai| Dec 21, 2020

4 Min. Read

Facebook AppsFlyer SKAdNetwork Solution iOS 14

AppsFlyer & Facebook: Introducing advertiser-centric SKAdNetwork measurement

Barak Witkowski| Dec 16, 2020

2 Min. Read

Xpend feature updates 2020

Xpend: 6 High impact product updates

Danielle Nissan| Dec 16, 2020

3 Min. Read

top trends mobile app marketing 2020

Top 5 data trends that shaped mobile app marketing in 2020

Shani Rosenfelder| Dec 15, 2020

8 Min. Read

5 ways to analyze app campaigns using marketing analytics

5 ways to analyze app campaigns using marketing analytics

Michal Wagner| Dec 22, 2020

8 Min. Read

mobile ad fraud validation rules

Upgraded Flexibility and In-app Validation Rules Introduced

Michel Hayet| Dec 07, 2020

3 Min. Read

5 tips for measuring your mobile ROI

5 tips for measuring your mobile ROI

Paul Wright| Dec 02, 2020

4 Min. Read

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