Full Support of Facebook’s Mobile App Ads for Engagement and Conversion
NEW YORK–October 3, 2013 –In May 2013, AppsFlyer’s mobile app discovery research found that social media was the top channel for app marketing.
Now, to continue to enable app marketers to take advantage of this highly effective social channel, AppsFlyer announces full support for Facebook’s new Mobile App Ads for Engagement and Conversion launched this week via the AppsFlyer’s NativeTrack™ SDK.
This new offering from Facebook offers app developers a marketing solution to encourage installed users to re-engage with their apps. Specifically, app developers and marketers can enable engagement and conversion with the following calls-to-action: “Open Link”, “Use App”, “Shop Now”, “Watch Video”, “Listen Now”, “Book Now” or “Play Game”.
With Facebook enabling business-driven calls-to-action through app marketing, the ability to measure app marketing performance will be more important than ever. AppsFlyer’s NativeTrack™ Mobile App Measurement Platform lets app developers, brands and agencies:
- Measure and optimize their entire mobile customer acquisition across multiple sources including Social, Ad Networks, Search, Discovery platforms, Organic, etc.
- Measure in-app conversions and engagement metrics such as ROI (Return on Investment) and LTV (Lifetime Value) across all channels, allowing automatic or manual optimization
- Launch retargeting campaigns across multiple networks
- Manage performance-based CPA (Cost Per Action) or PPE (Pay Per Engagement) campaigns across multiple media sources including Affiliate Networks, PMDs, Ad Networks, Performance Agencies, etc.
AppsFlyer acts as the entry point for advertisers to promote and accurately measure their mobile campaigns.
“Increasingly, we see mobile app developers, publishers and brands spending more on mobile user acquisition,” said Oren Kaniel, CEO & Co-Founder, AppsFlyer. “With AppsFlyer NativeTrack™ and the new Facebook Engagement Ads, advertisers have the transparency and the data they need to run smarter and more profitable app marketing campaigns.”