Mobile Ad Attribution and Analytics Provider AppsFlyer Raises $7.1M
NEW YORK — March 5, 2014 — AppsFlyer, a leading mobile app measurement, attribution and analytics SaaS solution, has raised a $7.1M A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is a leading mobile app measurement and campaign analytics SaaS platform that allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social.
AppsFlyer’s NativeTrack™ technology provides a universal, independent attribution authority that is integrated with more than 350 ad networks and media sources. AppsFlyer is a Facebook Mobile Measurement Partner and serves as a one stop shop for any mobile advertiser, providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value and ROI analysis and retargeting.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500M in mobile ad spend. During 2013, AppsFlyer’s mobile traffic grew 80x, and the company is currently measuring mobile app installs at a run rate of one billion annually. The company is now profitable.
As part of the financing round, Eitan Bek, General Partner at Pitango Venture Capital, will join the board.
“AppsFlyer provides mobile marketing transparency by enabling advertisers and agencies to identify profitable mobile campaigns based on ROI and lifetime value,” said Eitan Bek, General Partner at Pitango. “With AppsFlyer’s technology and strong team, the company is well positioned to transform the mobile advertising market.”
“AppsFlyer’s NativeTrack™ technology is rapidly becoming the industry standard for mobile attribution, and the additional funding will help us scale globally,” said AppsFlyer CEO & co-founder Oren Kaniel. “AppsFlyer is an unbiased, independent measurement platform, and we’re thrilled to have Pitango join us, given their strong portfolio of mobile, social and advertising technology companies.”
“The industry is in need of a reliable mobile ad measurement platform that will allow advertisers to optimize their marketing budgets based on real results,” said Modi Rosen, Partner at Magma Venture Partners. “Back in 2012, we invested in AppsFlyer’s vision of becoming the mobile advertiser’s toolbox. After AppsFlyer significantly exceeded all expectations in 2013 and into 2014, we’re excited to join this round of funding.”
The funding will be used to expand R&D, product offering, business development, and customer support. In addition, to support its international growth, AppsFlyer officially opens new offices in New York City, San Francisco and Beijing.