Facebook’s estimated revenue from mobile ads in 2017
$5.7B
spent by US advertisers on mobile app install campaigns – a 70% increase vs. 2015
150M
people around the world using Pinterest every month
931%
increase in mobile ad spend in China
50%
higher purchase intent and 15% higher interest in product post-seeing mobile ad, compared to TV ad
40%
increase in total time spent in bricks-and-clicks retail apps over the past 12 months
22%
increase in revenues of top 25 gaming firms in H1 2016 – reaching $34.5B
14.7%
year on year drop in the number of tablet shipments in Q316
14%
of marketers said they can properly match customers across devices – a 60% gap compared to the 74% who said it was a top priority
#1
China dethrones US as its iOS app revenue hits record $1.7 billion in Q3
5 Honorable Mentions
2.4 words in average Apple Search Ad query that led to an install
59% of Asia’s multi-device users now use three or more screens: 28% use three, while 31% use four
$5.7B is the estimated enterprise AR app market by 2021, rising 10x from est. $515M in 2016
28% of SMS users still receive unsolicited messages via SMS every day
29% lift in store visits driven by location based targeting
About Shani Rosenfelder
Shani is the Head of Content & Mobile Insights at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through innovative, content-driven projects.
Nov 02, 2016 
