Top 10 + 5 Mobile Marketing Stats from October | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from October

Avatar Shani Rosenfelder Nov 02, 2016
 
TOP 10 STATS
October 2016
 
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$30B
Facebook’s estimated revenue from mobile ads in 2017
FB
 
$5.7B
spent by US advertisers on mobile app install campaigns – a 70% increase vs. 2015
sensortower
 
150M
people around the world using Pinterest every month
pubmatic
 
931%
increase in mobile ad spend in China
unity
 
50%
higher purchase intent and 15% higher interest in product post-seeing mobile ad, compared to TV ad
kinetic
 
40%
increase in total time spent in bricks-and-clicks retail apps over the past 12 months
juniper
 
22%
increase in revenues of top 25 gaming firms in H1 2016 – reaching $34.5B
idc
 
14.7%
year on year drop in the number of tablet shipments in Q316
pwc
 
14%
of marketers said they can properly match customers across devices – a 60% gap compared to the 74% who said it was a top priority
Gartner
 
#1China dethrones US as its iOS app revenue hits record $1.7 billion in Q3
app annie
 
5 Honorable Mentions
 
2.4 words in average Apple Search Ad query that led to an install
 
59% of Asia’s multi-device users now use three or more screens: 28% use three, while 31% use four
 
$5.7B is the estimated enterprise AR app market by 2021, rising 10x from est. $515M in 2016
 
28% of SMS users still receive unsolicited messages via SMS every day
 
29% lift in store visits driven by location based targeting
 
 
 

About Shani Rosenfelder

Avatar
Shani is the Head of Content & Mobile Insights at AppsFlyer. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand’s reputation and visibility through innovative, content-driven projects. You can follow him on LinkedIn.