Top 10 + 5 Mobile Marketing Stats from July | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from July

Avatar Shani Rosenfelder Aug 01, 2016
 
TOP 10 STATS
July 2016
 
Mobile marketing research you need to know aboutClick me
$1T
influenced by click-to-call commerce in US consumer spending
FB
 
$34B
projected this year in mobile net ad revenues worldwide, a 40% jump over 2015
sensortower
 
700M
emojis sent in June marketing campaigns, a 557% increase vs. last year
pubmatic
 
85%
of Parents Using Smartphones to Help Them Buy This Back-to-School Season
unity
 
75%
increase in return on mobile ad spend on Facebook
kinetic
 
67%
of millennials used mobile wallets in last three months
juniper
 
54%
of US marketers said ad clutter was a problem, most among all challenges cited
idc
 
46%
increase in smartphone ad impressions as clicks jump 69% vs. Q2 2015
pwc
 
27%
gap between prospects of a woman making a purchase in a shopping app and a man making one
Gartner
 
#1
China overtakes US in iOS game revenues
app annie
 
5 Honorable Mentions
 
$181M raised by Unity to drive VR and AR
 
400% Growth In Mobile Video Ads Served by Vungle In China
 
64% increase in CTR when adding mobile retargeting to Facebook campaigns as CPC drops 36%
 
56% of North American TV shipments were smart TVs in Q1 2016
 
54% Of Retailers Challenged Merging Mobile Into Marketing Strategy