Top 10 + 5 Mobile Marketing Stats from June | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from June

Avatar Shani Rosenfelder Jul 01, 2016
 
TOP 10 STATS
JUNE 2016
 
Mobile marketing research you need to know about 
$36.9B
projected mobile gaming market in 2016, 37% of entire gaming industry
 
 
$22B
The mobile opportunity based on gap between time spent and ad spend
 
 
2M
apps in Apple’s App Store
 
 
90%
of publishers using Google AMP tech seeing higher click-through rates
 
 
86%
of emails are now read on a mobile device
 
 
77%
of instances show direct correlation between TV ad spend and app traffic
 
 
60%
increase in smartphone usage among US adults vs. last year
 
 
27%
of travel bookings were done on mobile in Q1 2106
 
 
23-29
seconds of full-screen mobile video ads drive highest install rates
 
 
2X
more opens of push notifications by Android users compared to iOS  
 
5 Honorable Mentions
 
81% of consumers either unaware hotel apps exist, or feel they lack functionality
 
85% of consumers unlikely to do business with brand after bad mobile experience
 
29% growth in shipments of wearable devices expected in 2016
 
$26.52 in incremental sales per thousand impressions driven by Mobile advertising for CPG brands, beating out digital video, TV and cross media
 
65% of consumers communicate with businesses on chat apps