Top 10 + 5 Mobile Marketing Stats from March | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from March

Avatar Shani Rosenfelder Mar 31, 2016
 
TOP 10 STATS
March 2016
 
Mobile marketing research you need to know about 
$1.3B
Yahoo’s projected global mobile ad business this year – up 25% but only area of growth for company
 
 
65M
new iOS shopping category app installs in the US
 
 
3M
advertisers run on Facebook
 
 
5K
apps already developed for Apple’s tvOS
 
 
1246%
increase in mobile ad spend in China in Q415 vs. Q414
 
 
196%
jump in mobile app install ad spend
 
 
85%
of app revenue comes from high value users
 
 
70%
of marketers plan on using event-based analytics in near future
 
 
$35
spent on apps on average by iPhone users in the US in 2015 
 
0.19%
of mobile players contribute 48% of total game revenue 
 

 

5 Honorable Mentions

  • 2020 is when mobile ad spend is projected to catch up with TV (eMarketer)
  • $72M paid by RNTS Media for Inneractive (Inneractive)
  • 30% of top apps in the US still do not support deeplinking (Searchmetrics)
  • $100M monthly revenue for The Legend of Mir Mobile game (Shanda Games)
  • 35% increase in videos views on mobile in Q415 vs. Q414, reaching 46% of views (OOYALA)