Top 10 + 5 Mobile Marketing Stats from March | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from March

Avatar Shani Rosenfelder Mar 31, 2016
TOP 10 STATS
March 2016
Mobile marketing research you need to know aboutClick me
$1.3B
Yahoo’s projected global mobile ad business this year – up 25% but only area of growth for company
Cisco
65M
new iOS shopping category app installs in the US
iSpottv
3M
advertisers run on Facebook
AppAnnie
5K
apps already developed for Apple’s tvOS
Apple
1246%
increase in mobile ad spend in China in Q415 vs. Q414
Facebook
196%
jump in mobile app install ad spend
AdColony
85%
of app revenue comes from high value users
yesmail
70%
of marketers plan on using event-based analytics in near future
eMarketer
$35
spent on apps on average by iPhone users in the US in 2015
sensor tower
0.19%
of mobile players contribute 48% of total game revenue
IDC
 

5 Honorable Mentions

  • 2020 is when mobile ad spend is projected to catch up with TV (eMarketer)
  • $72M paid by RNTS Media for Inneractive (Inneractive)
  • 30% of top apps in the US still do not support deeplinking (Searchmetrics)
  • $100M monthly revenue for The Legend of Mir Mobile game (Shanda Games)
  • 35% increase in videos views on mobile in Q415 vs. Q414, reaching 46% of views (OOYALA)