Top 10 + 5 Mobile Marketing Stats from November | AppsFlyer
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Top 10 + 5 Mobile Marketing Stats from November

Avatar Shani Rosenfelder Dec 02, 2016
 
TOP 10 STATS
 
 
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$1.2B
in revenue driven from mobile devices during Black Friday, up 33% YoY
FB
 
534%
increase in churn when app suffers crashes
sensortower
 
88%
is Android’s updated global market share – a new record
pubmatic
 
78%
of US game consumers play on their smartphone
unity
 
70%
of marketers said mobile retargeting is effective or very effective
kinetic
 
60%
mobile’s impression on-target rate, up from 49% in Q1 2015
 
 
43%
increase in Tencent’s net profit attributed to mobile ad growth
idc
 
33%
of marketers use multi-touch attribution tools
pwc
 
30%
of the top apps in the App Store use video in their page
Gartner
 
20%increase in time spent in apps from beginning of 2016 
 
5 Honorable Mentions
 
183% increase in US proximity mobile payments to total $27.7 billion in 2016
 
91% share of global smartphone profits in Q3 2016 captured by Apple
 
88% of advertisers find in-feed video to be objective against their goals, vs. 63% for banners and 66% for rich media
 
84% of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors.
 
65% find their place of travel through friends and family via Facebook