Top 10 Mobile Marketing Stats from December 2015 | AppsFlyer
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Top 10 Mobile Marketing Stats from December 2015

Avatar Shani Rosenfelder Jan 04, 2016
TOP 10 STATS
DECEMBER 2015
Key data points* from the mobile marketing spaceClick me
$5T
 
predicted value of retail sales in the US in 2016
 eMarketer
 
$180M
 
amount paid by Perion to Acquire Ad Firm Undertone
 Perion
 
4M
 
Connected Homes in the UK
 STRATEGY ANALYTICS
 
1800X
 
increase in mobile ad spending in Korea in 2015 vs. 2010 to hit $800 million
 Digieco
 
2,624
 
apps already developed for Apple TV in just 1 month
 appfigures
 
147%
 
increase in mobile programmatic buying in 2015
 FORRESTER
 
67%
 
of US consumers researched Christmas gift shopping on smartphones this year
 searchmetrics
 
56-74%
 
lift in app installs during viewing area of a TV ad
 Fetch
 
51%
 
of marketing executives not building mobile-first environment
 eMarketer
 
31%
 
growth enjoyed by Facebook Messenger – fastest growing app of 2015
 nielsen
 
*Some figures were rounded off to enable best fit in design