Top 10 Mobile Marketing Stats from July | AppsFlyer
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Top 10 Mobile Marketing Stats from July

Avatar Shani Rosenfelder Aug 05, 2015


Key data points* from the mobile marketing space
$3B Predicted US app install ad spend in 2015  
$2.8B lnstagram’s estimated global mobile ad revenue in 2017  
35M Number of phones sold by Xiaomi in H1 2015 – up 33% YoY  
105% Twitter engagement increase YoY in Q4 2014 
70% Americans uninterested in paying $2 a month to remove mobile ads 
62% Average cross-platform opt-in rate for push notifications 
51% iPhone users who upgrade every two years 
45% Rich media ads delivered in HTML5, leaving 5.3B ads wasted 
21% Mobile video ad spend out of total global mobile spend in Q2 2015 
*Some figures were rounded off to enable best fit in design