Top 10 Mobile Marketing Stats from November 2015 | AppsFlyer
1 Min. Read

Top 10 Mobile Marketing Stats from November 2015

Avatar Shani Rosenfelder Dec 08, 2015
 
 
 
TOP 10 STATS
november
Key data points* from the mobile marketing spaceClick me
8B video views a day on Facebook, double the April rate facebook
     
6B video views per day on Snapchat, triple the May rate Snapchat
     
$3.4B revenue of Activision following King acquisition, more than Sony and Microsoft Sony and Microsoft
     
20k retailers added to MasterPass Wallet by MasterCard MasterPass Wallet
     
1,887 app developers generated at least $1 million in last 12 months Pollenvc
     
92% of users say they plan to use more apps in the future Localytics
     
60% of marketers would reallocate their media spend over lack of sufficient third-party measurement Ana
     
34% of marketers still not using robust measurement techniques eMarketer
     
3.5x likelihood that high performing companies use mobile analytics SaleForce
     
3x increase in retention when using push messaging Kahuna
 
*Some figures were rounded off to enable best fit in design