Top 10 Mobile Marketing Stats from November 2015 | AppsFlyer
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Top 10 Mobile Marketing Stats from November 2015

Avatar Shani Rosenfelder Dec 08, 2015
Key data points* from the mobile marketing spaceClick me
8B video views a day on Facebook, double the April rate facebook
6B video views per day on Snapchat, triple the May rate Snapchat
$3.4B revenue of Activision following King acquisition, more than Sony and Microsoft Sony and Microsoft
20k retailers added to MasterPass Wallet by MasterCard MasterPass Wallet
1,887 app developers generated at least $1 million in last 12 months Pollenvc
92% of users say they plan to use more apps in the future Localytics
60% of marketers would reallocate their media spend over lack of sufficient third-party measurement Ana
34% of marketers still not using robust measurement techniques eMarketer
3.5x likelihood that high performing companies use mobile analytics SaleForce
3x increase in retention when using push messaging Kahuna
*Some figures were rounded off to enable best fit in design