Top 10 Mobile Marketing Stats from September | AppsFlyer
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Top 10 Mobile Marketing Stats from September

Avatar Shani Rosenfelder Oct 07, 2015


Key data points* from the mobile marketing spaceClick me
$2.8B predicted ad spend on mobile
video advertising in US this year
13M iPhone 6s models sold just 3
days after launch – a new record
346% increase in ad spend on Facebook
app install ads
87% of customers are ok with brands
using their data for personalization
63% of mobile ads are viewable celtra
52% of total emails were opened on a
mobile phone or tablet in Q2 2015
50% of an app’s total life span occurs
within six months of an install
45% of marketers do not measure mobile user engagement and ROI eMarkete
40% CAGR growth of in-app advertising
market 2014-2019
2-3x lift of mobile ads compared to
desktop ads
*Some figures were rounded off to enable best fit in design