Top 10 Mobile Marketing Stats from September | AppsFlyer
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Top 10 Mobile Marketing Stats from September

Avatar Shani Rosenfelder Oct 07, 2015

 

Appsflyer
TOP 10 STATS
september
Key data points* from the mobile marketing spaceClick me
$2.8Bpredicted ad spend on mobile
video advertising in US this year
eMarketer
13MiPhone 6s models sold just 3
days after launch – a new record
Apple
346%increase in ad spend on Facebook
app install ads
Kenshoo
87%of customers are ok with brands
using their data for personalization
Experian
63%of mobile ads are viewableceltra
52%of total emails were opened on a
mobile phone or tablet in Q2 2015
Experian
50%of an app’s total life span occurs
within six months of an install
Adobe
45%of marketers do not measure mobile user engagement and ROIeMarkete
40%CAGR growth of in-app advertising
market 2014-2019
SR
2-3xlift of mobile ads compared to
desktop ads
comScore
*Some figures were rounded off to enable best fit in design