Top 10 Mobile Marketing Stats from January | AppsFlyer
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Top 10 Mobile Marketing Stats from January

Avatar Shani Rosenfelder Feb 01, 2016
TOP 10 STATS
January 2016
Key data points* from the mobile marketing spaceClick me
$143B
predicted size of the global app economy in 2016
ACT
$630M
spent by game companies on TV advertising in 2015 – up 47% vs. 2014
iSpottv
$45M
paid by Fyber to acquire Heyzap
Fyber
84%
of marketers say attribution critical or very important to success – a 140% increase
AdRoiL
82%
of marketers running mobile retargeting campaigns, up from 52% last year
AdRoiL
80%
of Facebook revenues coming from mobile in Q4, up from 69% in Q4 2014
Facebook
57%
of mobile email marketing revenue came from smartphones in 2015, up 10% YoY in Q3
yesmail
13x
increase in number of Instagram ad impressions seen by Brand Networks from August to December
brandnetworks
10%
of app developers spend over $1M on UA per month
M
9
seconds is the optimal duration for a mobile ad
SLED
*Some figures were rounded off to enable best fit in design