eBay Scales Up Mobile Marketing with AppsFlyer | AppsFlyer
Case Study

eBay Scales Up Mobile Marketing with AppsFlyer

  • 1.5B
    Monthly in-app events measured
  • 228
    Countries and territories covered

CHALLENGE

In the early days of eBay’s mobile marketing efforts, the team chose a basic attribution setup that enabled them to connect with a handful of advertising partners. Every such integration required extensive resources from eBay, an investment of numerous man-hours by multiple teams.

SOLUTION

eBay’s business goals for their mobile app matured over time, requiring a more elaborate, scalable, agile attribution provider. The solution that answered their needs was AppsFlyer, offering self-serve access to an ecosystem of over 5,700 advertising and technological partners. AppsFlyer enabled eBay to integrate quickly with multiple partners around the world, test the value of each and optimize quickly.

APPSFLYER’S KEY BENEFITS

  • Proven ability to measure and process billions of monthly events with speed and stability through a robust measurement platform
  • Flexible deployment options that complemented eBay’s existing tech stack through a comprehensive server-to-server integration
  • Advanced fraud protection to ensure peace of mind as eBay continued to expand their media mix and global footprint
  • Compliance with eBay’s internal requirements for information and data security as well as international regulations
  • Global support coverage with customer success teams across 15 offices worldwide, and a track record of first-class support with international, enterprise-grade clients

 

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AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight to our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.
Sadie Daryan, Global Head of Display and App Marketing