What is Country Mismatch?
A click generated in a country outside of the campaign’s specific targeting requirements. Possibly an indication of simple wrong targeting by a partner, this could also indicate a fraudulent attempt.
Why Is This Important:
Besides acting as an indicator for poor targeting by a media partner and the chance to correct it, this could also act as a signal for something bigger. Fraudsters will often use different VPN and proxy tools to present their activity as if generated from a more attractive location that fits better payout terms for the campaign. A possible glitch in such an attempt could point at something bigger going on.
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