ASO (App Store Optimization)
Improving Your App Store Ranking and Visibility
App store optimization is the app store equivalent of search engine optimization (SEO). Each app store offers tips for ASO and tools (such as ads) to help improve a mobile app’s ranking and visibility. Although the exact algorithm used by the app stores is unknown, factors driving ASO mostly are. Ongoing optimization can boost your rankings and boost organic installs. The more traffic your app store page gets the more free installs you get!
Like with SEO on the Web, keywords and the right placement of keywords are vital to being easily discovered in the app stores. Other factors include title, description, use of images and videos.
To help with your app store description, ask yourself how your users might describe your app and why they are downloading and using your app. Include your competitive advantage.
Speaking of competitors, check out your competitors’ keywords. Can you compete or should you choose less popular keywords that are still uniquely descriptive of your app?
You can also improve your page metrics by running A/B testing, localizing your listing for different countries, and tracking every possible ASO KPI related to your app’s visibility. Finally, pay attention to your competitors’ progress in the app stores and how they are achieving their results.
Since the majority of app downloads are still organic, when you improve your ASO strategy, you and your app will be happy.