AppsFlyer’s people-based attribution enables marketers to avoid inaccuracies and duplication of users, while offering fresh visibility into navigation and behaviour across apps, the web and throughout the digital landscape. Armed with these unparalleled insights into brand interactions and the path to purchase, marketers can optimise their campaigns and maximise the impact of each customer touchpoint.
28 percent of global mobile media budgets are wasted on fraud, according to AppsFlyer’s latest report
AppsFlyer Named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards 2019
On cheaper smartphones, memory capacity is limited. That helps explain why Indians delete one in three travel apps within a month of downloading them, on average, according to AppsFlyer.
AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.
New forecast from AppsFlyer expects Ad Spend to Surge 136% from $27.1 billion in 2017 to $64.1 billion in 2020.
AppsFlyer: App install ad spend to surge to $64.1B by 2020
AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020
AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide and found that install fraud in the US keeps increasing.
AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games
New report from AppsFlyer shows a number of trends in mobile gaming throughout 2018