The Complete Guide to Mobile Attribution & Marketing Analytics for eCommerce [Free Guide]
Retailers have been somewhat slow making the transition to the app world. The high cost of developing an ecommerce app, plus a better user experience with mobile-optimized sites meant mcommerce remained, mostly, browser-based.
But this is now changing. Apps reign supreme and retailers who understand marketing is becoming mobile-first must have a super mobile offering with an optimized site for discovery and search destination, and an app to drive long term loyalty and lifetime value.
The app economy is an entirely different ball game. To help marketers master this playing field, we wrote the Mobile Attribution & Marketing Analytics for eCommerce guide. It will allow retailers to make the most of their app marketing campaigns, offering key learnings and retail-specific use cases such as:
- Pinpointing which rich in-app events to measure in order to drive app marketing goals
- Measuring multi-touch attribution and omni-channel LTV to understand the value of each touchpoint in the user journey
- Increasing app usage over time by tracking retargeting campaigns, analyzing retention and diving deep into cohort reports
Enjoy the read!