AppsFlyer foreCommerce

美国5大零售商及全球70%最大的公共事业应用使用AppsFlyer!

I see all my campaigns in one dashboard and in real time. AppsFlyer gives you a clear view of your data, it’s very user friendly and the customer support is great!

Joanna Campos,网络营销协调员

Connect the Dots with Omni-Channel LTV

由于用户不断切换设备,并通过多种方式与品牌互动,因此最宜在数据相联系而非孤立的情况下评估营销投资回报。说易行难……但是,通过简单的服务器到服务器对接,AppsFlyer 可以让您了解移动营销广告如何影响在 PC 端/平板电脑网站或实体店铺里的应用安装后的和访客找回活动——从此营销优化变得更智能。

精确追踪应用内事件

结合无限的应用内事件参数,充分利用这些精确的监测、分析和广告定位功能——通过与移动访客找回能力领先的网络的高级整合,我们支持上述功能。

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Free Guide for eCommerce Marketers

Power up your campaigns by learning from specific use cases focusing on:

  • Rich in-app events measurement
  • Engagement uplift with retention & cohort reports
  • User journey mapping powered by multi-touch attribution and cross-device LTV
  • And more!

Go Beyond the Last Click
with Multi-Touch Attribution

AppsFlyer 的多触点归因(包括点击和浏览模式)让您了解广告平台在整个用户体验过程中带来的真实价值。即使事实上根据最后一次点击进行结算,但透析哪些广告平台促成了最后一次点击仍然具有非凡的意义。

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OneLink:跨所有平台的全面追踪

AppsFlyer has developed the industry’s most advanced smart link solution to offer any user a non-disruptive experience in any scenario. Ideal for direct messaging, user invites/referrals, and personalized retargeting, OneLink will ensure seamless communication with your consumers.

 

Retargeting Enablement, Attribution & Analytics

AppsFlyer 可捕获用户详细的应用内活动(数据),提供先进的深层链接解决方案,让您能够投放个性化的再营销广告。既可以手动提取数据后分享给任意广告平台,也可以自动将应用内事件实时传送到已与我们完成深度对接的再营销广告平台(例如 Facebook、Twitter、Google、Criteo、TapCommerce、AppLovin 以及 Jampp)。

By aggregating both “re-attributions” (users who re-installed an app) and “re-engagements” (users who have the app installed and performed a desired in-app inaction), we’ll help you to pinpoint the best performing retargeting networks, campaigns and creatives.

Making the Most of Facebook Custom Audiences Campaigns

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As an official Facebook Mobile Measurement Partner, AppsFlyer has access to device level data from your Facebook mobile app install campaigns. That means you’ll be able to create, measure and fully optimize Custom Audiences campaigns with this data.

AppsFlyer for TV Ads

Running a TV campaign during the holiday season?

AppsFlyer is offering an industry-first, the ability to measure how TV ads impact app installs. We’ll match data on the airing time of each ad with an install that occurs within a predetermined time frame that follows. Post-install analytics such as retention, LTV and cohort reports are then calculated to measure the full effect, while comparing it to other channels.

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