What is Ads.txt and How Does it Relate to Fraud? | AppsFlyer

Ads.txt

What is Ads.txt:

Ads.txt is a system of publicly disclosed text files indicating a publisher’s list of approved companies and partners permitted to sell the publisher’s inventory.
Easy to access by different buyers, the ads.txt file is hosted at the root of a publisher’s domain.

 

Why Is This Important:

Meant to cut out different domain spoofing fraud schemes, Ads.txt is a simple but effective consolidation solution of advertiser-publisher relationships, publicly showcasing the approved sellers for traffic sources, excluding anything outside approved relationships from being considered.

 

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