Getting a More Accurate and Complete Lifetime Value (LTV)
Attributing in-app ad revenue is vital for getting a more accurate and complete picture of the LTV of an app’s user base. Ad revenue attribution is a valuable marketing tool that allows app developers (i.e., publishers) to easily track revenue streams from in-app ads. They can know precisely which users are clicking on their ads and where they come from. This allows developers to replicate these high-value users to then boost their ongoing ad monetization efforts.
Ad revenue attribution is an important factor in calculating both LTV and ultimately the ROAS (Return on ad spend). It also helps app developers understand which ad networks are delivering better quality, highly engaged users.« Back to Glossary Index