What are Clean Devices?
Clean Devices are devices that have a significant engagement profile that does not include fraudulent clicks, installs or engagement. Protect360 identifies these devices as clean using automated machine learning, analyzing over a dozen points of anonymized metadata, across tens of thousands of apps and billions of mobile data points.
Relying on the largest mobile device database available, covering about 98% of the world’s devices, AppsFlyer examines each device’s behavior and activity, identifying which devices are safe to work with. Marketers using Protect360 can easily record which media sources are sending large numbers or high concentrations of clean devices.
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