Click flooding (also known as click spamming) is a class of mobile fraud wherein networks send large numbers of fraudulent click reports in the hopes of delivering the last-click prior to installs.
Blocking Click Flooding and Click Spamming
Finding and automatically block click flood attacks.
Anti-fraud providers such as Protect360 automatically blacklist (block) traffic from click flood sources. To identify a source perpetrating a click flooding attack, fraud providers look for traffic with long CTIT distribution rates, low click-to-install conversion rates and/or high multi-touch contributor rates (note: this requires multi-touch attribution data). When considering a fraud provider, there are four primary components of click flooding that should be addressed:
- Automatically blocking all click flooding
- Account (multi-app) and app-level reporting on savings and sources of click flooding
- Advanced reporting dashboards that provide you with the ability to further research and analyze your own CTIT rates when you suspect that fraud may be occurring.
- The depth of data analyzed (such as multi-touch contribution rates) and breadth of data processed (the scale of their database).
When analyzing your own data, here is a helpful general benchmark: about 75% of installs occur during the first hour following a click, and 94% of installs occur within 24 hours following a click. Video ads and large apps often have longer CTIT times, so it’s important that your fraud provider have the data and experience necessary to properly address fraud – without compromising your data integrity.
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