Click Flooding - AppsFlyer



Click flooding (also known as click spamming) is a class of mobile fraud wherein networks send large numbers of fraudulent click reports in the hopes of delivering the last-click prior to installs.



Blocking Click Flooding and Click Spamming

Finding and automatically block click flood attacks.

Anti-fraud providers such as Protect360 automatically blacklist (block) traffic from click flood sources. To identify a source perpetrating a click flooding attack, fraud providers look for traffic with long CTIT distribution rates, low click-to-install conversion rates and/or high multi-touch contributor rates (note: this requires multi-touch attribution data). When considering a fraud provider, there are four primary components of click flooding that should be addressed:

  1. Automatically blocking all click flooding
  2. Account (multi-app) and app-level reporting on savings and sources of click flooding
  3. Advanced reporting dashboards that provide you with the ability to further research and analyze your own CTIT rates when you suspect that fraud may be occurring.
  4. The depth of data analyzed (such as multi-touch contribution rates) and breadth of data processed (the scale of their database). 


When analyzing your own data, here is a helpful general benchmark: about 75% of installs occur during the first hour following a click, and 94% of installs occur within 24 hours following a click. Video ads and large apps often have longer CTIT times, so it’s important that your fraud provider have the data and experience necessary to properly address fraud – without compromising your data integrity. 



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