Contribution Rate - AppsFlyer

贡献率

什么是贡献率?

The contribution rate is a key data point in identifying a likely source of click flooding. Because click flooding involves sending a high volume of clicks – few of which correlate with an install – sources that engage in click flooding have high contributor rates. The contribution rate is calculated by dividing the number of times a given source appeared as a contributor (assisting an install), over the number of times this same source delivered the last-click prior to install.

 

只有具有多源归因能力的归因和反作弊供应商才能计算贡献率。

 

Click Flooding Detection in Protect360

点击泛滥

多日内近乎均匀的分布(水平线)表明发生了点击泛滥。

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