频繁更换设备号-AppsFlyer

频繁更换设备号

什么是频繁更换设备号?

频繁更换设备号是 犯罪分子通过重复点击、注册、安装和互动等的操作,借此制造合法行为的错觉,消耗广告主的广告支出。 

为广告作弊而维护的设备工厂在世界上大部分地区 都是非法的。随着移动广告预算的增长,专门用于移动作弊的设备工厂越来越普遍。这些设备工厂,也称为电话工厂点击工厂,这些工厂被用于创建作弊点击、安装和移动互动,以及假的社交媒体关注,并增加应用商店下载次数、评分 和评论。

News report on an app install device farm.

Savvy device farmers use a variety of tactics to hide their activity, including hiding behind fresh IP addresses, using a broad variety of devices, while either enabling Limit Ad Tracking or hiding behind DeviceID Reset Fraud (resetting their DeviceIDs with each install). When perpetrated at scale, this fraud is also known as DeviceID Reset Marathons. Though often portrayed in the media as an Asian fraud type, device farms exist around the world and drain marketing budgets in every region.

DeviceRank是目前市面上唯一一款可以应对设备工厂的实时防护产品。

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