Emulated Devices - AppsFlyer

Emulated Devices

A program that allows non-mobile devices to behave according to different operating systems


What are emulated devices?


Emulated devices, sometimes called device emulators, are programs running on non-mobile devices that allow them to behave according to other device operating systems. Most commonly, these are used on computer systems to emulate different mobile operating systems.

emulated devices


Why are emulated devices important?


In the mobile landscape, emulated devices are commonly used by two main groups:


  • App developers
  • Fraudsters


As a development tool, emulated devices allow developers to test their products on different devices or operating systems without actually purchasing and setting up different physical devices. If, for example, the developer wants to test the app on multiple iOS or Android versions on multiple iPhones, Samsungs, or other devices, they can use the emulated device to save time, energy, and money and test more efficiently.

On the other hand, fraudsters also often take advantage of scripted emulated devices by programming them to engage with ad campaigns, install the app, and perform in-app activities. This effectively drains marketing budgets, delivering marketers’ ad spend into the hands of fraudsters.

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