Install Fraud - AppsFlyer

安装作弊

 

什么是安装作弊?

Install fraud is a class of mobile fraud that covers botserver-based installsinstall hijackingdevice-based install fraudDeviceID reset fraudDeviceID reset marathons as well as fraud hiding behind Limit Ad Tracking– all of which aimed at CPI campaigns.

Install Fraud Detection:

Where install fraud was once hard to detect, comprehensive fraud dashboards now provide accessible, real-time insights. Look for high concentrations of 新设备 to identify 设备 ID 重置作弊. Large numbers of New Devices at scale indicate 设备 ID 反复重置

Similarly, high install volume from DeviceIDs rated as Suspicious indicate install fraud, particularly when accompanied by low retention rates.

 


High concentrations of installs from sources with Limit Ad Tracking enabled indicate install fraud.

Why AppsFlyer:

Install validation (on iOS) is the most common tool used to block install fraud, and part of AppsFlyer’s mobile fraud database. IP address设备 ID blacklisting block known fraudsters – though not all IP and DeviceID blacklists have sufficient scale, first-party data and machine learning to deliver substantial protection. Basic CTIT modeling can block some, but not all install hijacking

 

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