A Costly Game of Cat and Mouse
As marketing budgets increasingly shift to mobile, fraudsters have been drawn-in, hoping to snatch a piece of the pie. As the problem grows into a multi-billion dollar threat, the tools to fight against fraud become more powerful and sophisticated.
Mobile ad fraud and the battle against it have developed into a sophisticated, fast-paced game of cat-and-mouse. There are both basic and advanced fraud methods. It is critical for marketers to familiarize themselves and stay up to date with the range of fraud in the industry and the different ways they can protect themselves. Advanced fraudsters try to foil the industry with a wide variety of tactics including:
- Device ID reset fraud
- Advanced bots