Real-time mobile fraud protection encompasses a set of technologies that use “rule-based” solutions to block mobile ad fraud in real-time. These include blocking installs with short CTIT times, anomalous high impression, click volumes or conversion rates from specific sub-publishers or IP addresses, blocking installs that fail install validation on iOS, and blacklisting both installs from fraudulent or anonymous IP addresses and installs from DeviceIDs known to perpetrate fraud.
Most large mobile marketing teams use both a real-time protection technology, as well as advanced mobile fraud detection to attain the best possible mix of automation, speed and mobile fraud coverage.
Strong Real-Time Fraud
Weak Real-Time Fraud
Very Weak Real-Time Fraud
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