刷机 - AppsFlyer

刷机

什么是刷机?

刷机是 犯罪分子通过重复点击、注册、安装和互动等操作,借此创造合法行为的错觉,消耗广告主的广告支出。 

为广告作弊而维护的电话工厂(也称为设备工厂点击工厂)在世界上大部分地区 都是非法的。随着移动广告预算的增长,专门用于移动作弊的电话工厂越来越普遍。利用 广告非法获利的电话工厂操纵者越来越大胆,深知经常公开分享他们的活动,更先进的电话工厂操纵者也发现了移动应用安装市场非法获利的机会。 

Image of an App Install Farm in China

Advanced phone farmers use a variety of tactics to hide their activity, including hiding behind fresh IP addresses, using a broad variety of devices, while either enabling Limit Ad Tracking or hiding behind DeviceID Reset Fraud (resetting their DeviceIDs with each install). When perpetrated at scale, this fraud is also known as DeviceID Reset Marathons. Though device farms are often portrayed as a fraud-type that is based in Asia, our research has found device farms operating across the world, and advertisers around the world are impacted by this fraud.

The only real-time protection against install fraud from phone farms currently available on the market is DeviceRank.

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