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From the Media

  1. September 24, 2019

    Google drives more app installs than Facebook for first time

  2. September 24, 2019

    Google snatches app marketing crown from Facebook

  3. September 24, 2019

    The AppsFlyer Performance Index: TikTok makes inroads into app marketing

  4. September 24, 2019

    AppsFlyer's annual Performance Index found that TikTok is quickly turning into a global social media force.

  5. September 24, 2019

    Google overtakes Facebook as top driver of app installs, study says

  6. September 24, 2019

    AppsFlyer: Google overtakes Facebook in app marketing installs

  7. September 24, 2019

    AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019

  8. September 12, 2019

    AppsFlyer’s Quinn argues that marketers need a complete picture of all consumer touchpoints, regardless of where their activities take place. “This is ultimately what the people-based attribution solutions that are now coming into the market are aiming to do,” he says. “They see highly measurable mobile apps as the centerpiece in a holistic customer engagement strategy, and connect various other channels—OTT, mobile web, desktop—into a detailed customer journey.”

  9. September 8, 2019

    The findings are drawn from a study commissioned by AppsFlyer which showed that 41% of marketers do not consider mobile ad fraud to present any risk to their ad spend – even though a recent State of Mobile Fraud report identified $2.3bn worth of fraudulent activity in the first half of 2019 alone.

  10. August 1, 2019

    The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the first six months.

  11. July 25, 2019

    The move to OTT will be a boon to advertisers in the form of addressable TV advertising, which allows for real-time targeting of custom, complex audiences and for much finer-grained measurement and performance tracking compared to traditional index-based TV buying.

  12. April 25, 2019

    'Marketers must get a handle on ad fraud to safeguard spend'

Press Releases

  1. Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

    September 24, 2019阅读更多
  2. AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

    March 21, 2019阅读更多
  3. AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

    February 19, 2019阅读更多
  4. AppsFlyer Appoints Brian Quinn as New U.S. President & GM

    February 7, 2019阅读更多

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