移动广告代理整合|AppsFlyer

代理对接

代理商解决方案

每个代理商都有自己独特的特点、方法、范围或技术,因而各有千秋。AppsFlyer 的代理解决方案为全球最具创意的代理(从全球最大的老牌巨头到迅速崛起的重要新贵)提供移动归因和营销分析服务,以便于监测并提升其影响力。深度整合代理媒体购买解决方案,为代理及其母公司提供了移动归因和营销分析绩效数据的综合访问机会。此外,只有 AppsFlyer 让代理能够完全透明地运营,在客户端的控制面板上就能将其所有绩效数据分享给客户。

The top agencies from around the world including MEC, Fetch, Dentsu, OMD, Starcom, Publicis, M&C Saatchi, Moburst, GameChanger, Amobee and Havas Mobext work closely with AppsFlyer, delivering a competitive edge through data-driven creativity and performance for their clients.

代理商的作用日益重要

虽然许多成功的应用程序和移动公司都在内部处理所有的营销需求,但越来越多以移动业务为主和为辅的公司正在转向代理寻求帮助,以扩大移动应用受众群体并提高绩效。

无论是希望提升品牌知名度和通信体验(更不用说代理商能够提供的媒体购买专门知识)的以移动业务为主的公司,还是正在向移动营销投入资金的以移动业务为辅的公司,代理商的渠道和专业知识在移动营销行业扮演着越来越重要的角色。全球最佳的代理商和最有见地的品牌均依赖 AppsFlyer 提供的分析和绩效数据,监测和优化移动营销的资金投入。

为什么要使用移动归因?

Unlike on the web, there aren’t any tags, cookies, or pixels that you can just embed into an ad and app to measure conversions. Mobile app measurement requires a different set of technologies and solutions. AppsFlyer’s proprietary NativeRank™ technology delivers end-to-end, 360 degree mobile attribution, reporting exactly which campaigns drove each install. Furthermore, robust in-app analytics report how users engage, and how much revenue they generate – allowing advertisers and agencies to optimize their spend based on their preferred KPIs – exposure, installs, engagement or revenue.

在独特的“广告平台-代理商-客户”博弈中,AppsFlyer 为各方提供了适当的数据访问权限和透明度(客户定义),实现强大的协作,且不会影响数据的隐私性。整个平台包含  5000 多个对接渠道,采用了简单易用的 SDK 和先进的 SAAS 平台。

值得信赖、经验丰富的资源

很多代理商仍在加强其全球移动营销能力。AppsFlyer 在全球网罗了经验丰富的专业客户经理,定期帮助代理商和客户团队培训移动应用营销领域最新最强大的技术。此外,客户经理还会分享深厚的市场经验,帮助客户和代理探索本地生态系统,了解其独特需求和用户行为。

在这方面,很多客户都希望代理商拥有使用 AppsFlyer 解决方案的经验。如欲了解有关培训代理团队了解 AppsFlyer 平台和方案的更多信息,请联系我们

Contact our Agency Alliances Team to get started today.

与 AppsFlyer 对接

合作的客户如果已经安装了AppsFlyer SDK,代理商可以立即开始工作,无需任何自定义整合。

如果一家代理想要通过AppsFlyer来追踪某个客户移动应用的数据,需要接入AppsFLyer的SDK,这个操作简单明了,十分容易。随着应用研发和市场营销的推广,对于代理来说,针对不同应用仔细制定不同的KPI极为重要。一旦明确了这些KPI,代理商应确保对接适当的富应用内事件。富应用内事件是移动应用分析的命脉。对于监测和界定移动广告和应用营销工作而言至关重要。

But there is another way for agencies to work with AppsFlyer, a far deeper, more comprehensive relationship that introduces unique opportunities for both agencies and their clients. Agencies can be integrated into the AppsFlyer platform to develop more efficiencies and enhanced data and optimization capabilities.

Though not difficult to set up, these integrations do require a bit of hands-on work. Our Agency Alliances Team works closely with interested agencies and holding companies to set up these integrations.

统领全局的代理商

Once a client gives an agency permission to access their data, agencies will be able to log into the dashboard and monitor the progress of all of their advertisers in one central location. As an agency, we understand your desire to deliver results to advertisers without sharing your secret sauce. Dynamic permissions allow agencies and clients to define whether or not data will be shared. Agencies, like all advertisers, can run campaigns across any one of our 2,500+ integrated partners, TV campaigns, earned media, promotions or offline media.

AppsFlyer provides the world’s largest and most advanced agencies and clients with the confidence, reliability, transparency and omnichannel coverage that they need to make smarter, more informed marketing decisions. Multi-channel and omni-channel integrated solutions help connect the dots between mobile app marketing and user engagement with online and in-store conversions.

What are you waiting for?
 Learn about AppsFlyer’s mobile attribution technology