AppsFlyer’s Audiences delivers the most robust and dynamic segmentation solution, seamlessly moving from insight to action all in one centralized place.

Data is great, but the real impact comes from taking action. Don’t waste valuable resources setting up and maintaining audiences manually over time. AppsFlyer’s Audiences closes the gap, seamlessly and securely building and syncing audiences across providers with just a single click. Start discovering, re-engaging, and retargeting users with Audiences to improve your user acquisition and re-engagement campaigns, while measurably boosting your bottom line.

Flexible Audience Builder

At AppsFlyer, we believe that building smart, dynamic, and precise audience segments shouldn’t be hard. Our flexible, enterprise-grade Audience builder allows marketers to dynamically segment any audience from their pool of apps using straightforward Boolean logic (rules like X AND Y). 

Setting up an audience segment couldn’t be easier:

1. First, select your audience criteria (e.g. impression, click, type of user engagement, event values), as well as your desired timespan.
2. Add any additional filtering criteria, such as additional in-app attributed. Watch as the intuitive Venn diagram adjusts live as you layer on rules.
3. Select with which partner networks you desire to sync this audience.
4. Choose whether or not you would like to split your audience between partnered networks.

This data will now sync to your preferred sources and update automatically. No need to update CSVs, reupload data, or force a sync. Just set it once, and the audience will continue to update. It’s that easy!

One-Click Connection

Our partner integrations make it easy to manage and scale your audiences with multiple partners at once for maximum efficiency and scale.  Choose to manage and analyze your audiences all in one centralized place, cutting back previous time spent on syncing data & analyzing separately. We work closely with each Audience partner to pre-configure and format all of your mobile install and engagement data, managing the dynamic data transfer via deep, API integrations.  This allows for seamless, effortless, error-free data flow – the way audience segmentation was meant to be done.