深度链接:AppsFlyer OneLink 移动应用深度链接

OneLink™

世界上最强大的深度链接平台

The Power Of OneLink Deep Linking

OneLink deep links detect the user’s device and whether your specific app was already installed. Using deferred deep linking, new users will be sent to the right app store first to download the app, and then, sent to the contextual content after launch. 


Our deferred deep links go a step further. When the new user installs the app, AppsFlyer passes information such as the referrer name, the campaign, promo code, discount and more to the app, delivering a contextually relevant experience based on these data points as soon as the user launches the app for the first time

 

已安装应用的用户将会看到自动显示的相关应用内内容。

 

没有无用的点击,每一次点击都是完美的转换路径。

Everything a Marketer Needs to Know About Deep Linking [Guide]

Use Cases

01.

CRM & eMail Marketing

通过每个接触点的 OneLink 通用深度连接和应用安装归因,提供了理想的客户体验,监测并优化 CRM 消息和电子邮件营销。

02.

SMS & Referrals

Everyone knows that word of mouth referrals provides one of the strongest mechanisms to spread the app and create virality. Text message and SMS is the digital equivalent of this whereby friends can share great new apps with their friends.

OneLink deep linking technologies enable marketers to dynamically create short URLs to share the app or a referral program. When users click the link, they get an optimal experience – going to the app store if they don’t have the app, and to the app if they do.

And of course, every new install will be attributed to the right message, channel and campaign.

03.

社交帖子及促销

监测来自社交媒体帖子的每次下载,涵盖 Facebook、Twitter、Quora、Pinterest、Instagram、Snapchat 等平台。您甚至可以根据粉丝和关注者促成的下载次数,开展激励他们的促销活动。通过 OneLink 深度链接,每次点击、每个动作都是可以测量的。始终如此。

04.

User Invites

When an existing user wishes to ‘invite a friend’, he will be prompted to select how he’d like to spread the word; SMS, email or social. A deep link will be automatically generated for easy sharing through the desired channel. Once the invite is sent, you will be able to track the users that are most likely to invite friends, as well as their preferred channels.

When the newly invited user installs the app from this link, AppsFlyer passes data such as the referrer name, his avatar, the campaign name, promo code, discount and more to the app, and allows you to use this data to provide a welcome screen or customized onboarding.

With AppsFlyer’s User Invites, hacking word-of-mouth is easy. It’s about a unique and share-worthy experience.

05.

Custom Onboarding

OneLink powerful deep links allow you to use the data you share in links to provide a welcome screen or customized onboarding. Having a sale? Featuring amazing content in your owned media channels? When users click on your link across your owned media channels or even in SMS & referral links, you can use the collected information (e.g what campaign they come from, who referred them, the promo code, what content they want to see and more), to welcome your fresh users with a personalized onboarding message.

06.

纸媒、店内以及户外媒体

每个 OneLink 深度链接都包含一个二维码及其自定义短链接。在您的广告牌、平面广告、小册子、销售材料或产品包装上放置 OneLink 二维码或优化 URL (Vanity URL),以测量点击率和转化率,将这些安装归因于恰当的营销活动,同时优化绩效。

07.

内容共享及推广

通过 OneLink 监测用户共享的内容,并增强接收人的用户体验。通过配置 OneLink 深度链接来监测每个共享链接被点击和再次共享的次数,这样可创建一个不可思议的平台,将激励共享作为营销活动的一部分。

08.

信息优化

无论信息出现在社交媒体页面、电子邮件营销、印刷材料还是广告牌上,使用 OneLink 通用深度链接,可轻松追踪每条营销消息的广告效果。查看效果最好的消息,确定哪些消息实现了下载、留存及应用内转化这些要素的平衡。

What are you waiting for?
 Learn about AppsFlyer’s mobile attribution technology